ADAS Partner Event
On Thursday, September 24, we dove together into the new developments, innovations, and ambitions in the field of ADAS. Knowledge sharing and networking took center stage. On this page, you will find a recap of the day and the presentations that were given.
Review of the Partner Event
On September 24, 2026, partners from across the sector gathered at SWOV for a successful ADAS Partner Event. The day was dedicated to knowledge sharing, networking, and collaboration. Through inspiring presentations and interactive breakout sessions, there was an extensive exchange of knowledge regarding the latest developments within ADAS.
Insights of the day
Education & driver behavior
Driver assistance systems increase safety, but can also distract drivers. Many motorists (especially older drivers) do not know which system is in their car or how to use it. Within the 'The Journey to the Driver's License' pilot, LENS focuses on generic systems and the ADAS dictionary, rather than on vendor information. TNO plays a role in this regarding knowledge development and driver training.
Meanwhile, the ADAS Alliance supports the CBR with the theory exam for passenger cars, and it was suggested that, following the example of the aviation industry, simulators be installed at dealerships for practical experience.
Knowledge, research & impact measurement
The development of ADAS technology is progressing at lightning speed; a system from 2015 delivers very different performance than a variant from 2026. When different systems are applied in combination, this leads to significantly better performance.
Because sufficient direct data is not always available to measure the exact effects, SWOV uses model-based approaches (as recently applied for e-Call).
Customer journey & bottlenecks
There is much to be gained in the customer journey: showroom visitors often know more about ADAS than the salesperson. Currently, nothing happens between purchase and delivery, even though buyers are receptive to information at that time. After all, at the time of delivery, people want to drive immediately and no one wants to listen to a long explanation. With more expensive car brands, there is often further information provided approximately three months after delivery, but with cheaper brands, the financial resources for this are lacking.
Finally, additional touchpoints require attention: factory software updates are often unknown to dealers, rental or loan cars lack a pre-sent informational video, and according to the RAI Association, there is no universal 'car passport' yet for used cars.
Regulations, pilots & governance
As the new coordinator of the Responsible Introduction of Automated Transport (VIAV) program, Wouter de Wit provided an overview of the field of work. The program is directed by the Ministry of Infrastructure and Water Management (IenW). The ADAS Alliance is one of the four existing 'tables'. Components include three pilots in the field of automated public transport and one in freight transport. A fifth 'table' is being established under VIAV: the Industry Table. This table will only start after the awarding of the aforementioned pilots. Currently, around 30 national and international companies are on the longlist. These pre-deployments are intended to provide valuable input for the national legal framework surrounding ADAS, which is to be approved by the Houses of Parliament around 2029 in coordination with Europe.
In addition to this long-term vision, the Alliance is also taking concrete short-term actions: the existing reporting point at the Human Environment and Transport Inspectorate (ILT) is currently difficult to find. The core team of the ADAS Alliance is consulting with the ILT regarding this and will coordinate with SWOV in the short term.
Contact
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